WHY HOST WORLD’S BEST ROASTER?

BRING A WORLD-RENOWNED COMPETITION TO YOUR COMMUNITY

Own the exclusive rights of a proven, successful competition concept in your region. Bring together the best roasters, partners and community as it’s own event or as a feature of your existing festival, tradeshow or event. With a ready-made format and all the necessary documents included, you can focus on creating value for roasters, partners and your industry.

APPLY TO HOST

ATTRACT THE BEST ROASTERS IN YOUR MARKET INTO YOUR EVENT

World’s Best Roaster is a great way to bring credibility to your event. It helps you attract the best roasters, connect with quality sponsors and build partnerships with some of the best in the industry. It strengthens the coffee community and raises the level of your event.

APPLY TO HOST

A PLATFORM FOR THE INDUSTRY TO DEVELOP TOGETHER

With the best roasters and top-tier partners collaborating in the same room, you have an opportunity to build amazing content – from workshops and cuppings to on stage presentations. The license also comes with two proven activations that add significant attendee and partner value to your event as well as in digital and offline channels.

APPLY TO HOST

A VALUE GENERATOR

World’s Best Roaster is designed to be simple to deliver and free of financial risk from production. Through its application fee structure, the event generates revenue before partners or added value are introduced. When integrated into a larger event, it provides a natural entry point for roasters and partners to participate in stage programs and other key areas.

APPLY TO HOST

WHAT DO I GET?

Aside from giving your winners access to the world championships, our license holders get access to our full host package with everything you need to host the competition with confidence. The host package includes:

Exclusive hosting rights in your region

Organizer handbook & Official rules

Digital score & coding sheets

Brand assets, Project Timeline & Checklist

Guide for the competition process & Activation details

Cupping Memo templates & Data form templates

Partnership structure & Revenue model

FAQ

  • National Hosting rights for World’s Best Roaster cost 3250 EUR per year.  If you want to represent a region or if your market has few roasters, arrangements can be made.

  • For Roasters, the competition’s financial viability relies on their ability to market and sell the green coffee they receive and roast. In many cases, this allows them to fully recover—or even exceed—the total cost of competing (travel, accommodation, etc.) while also gaining brand exposure, networking opportunities, education, and money in their pocket, whether they win the trophy or not.

  • We have deliberately created the format to be very light to produce.  No need to fly in judges, or rent big spaces or find hundreds of AMPs of power. At it’s lightest you can run the selection and judging part of the competition in a roastery with barely any additional costs.

    This means that you can decide on the scope of your event and make the best experience possible for your competitors and market.

  • All of the information you need is provided in the hosting kit. It contains clear instructions, timelines, checklists, and resources that cover every stage of the competition. We have over 10 years of experience producing coffee events worldwide, and the kit reflects everything we’ve learned along the way—including mistakes we’ve corrected. It’s designed to make the process smooth, efficient, and achievable, even if this is your very first time hosting. Our goal is to ensure you can deliver a professional, successful competition right from the start.

  • Of course. In fact, we think this is the optimal way to host World’s Best Roaster. Use it as a springboard to bring more roasters to your event, to attract media, to create content and unique activations for your attendees. 

  • All national hosts need to follow the rules of World’s Best Roaster – as laid out in this document. 

    Any items in red are at the discretion of the national host.

  • The sourcing criteria is at the discretion of the national host, although we will publish our yearly recommendation for those who wish to follow it. 

    In 2027, the sourcing criteria is the same for both the application round and the final round:

    Region: Any

    Varietal: Any

    Process: Any

    Maximum price: 45 USD/kg (all in cost paid to get the coffee to your door, ex. VAT).

  • As soon as we have enough competitors – we will put together a World Championship.

  • Yes you will, but we will give every license holder at least 9 months notice of the World Championship, giving you ample time to decide on the best route for your competition.

  • See our Events page for more information.